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Privacy Policy

This is the Privacy Statement of LED By Passion, address Molensingel 71 - 6229 PC, Maastricht, The Netherlands. 

Through the website sensitive private/personal data is processed. Careful handling of personal data is of great importance to us, therefore personal data is processed and stored by us as described below.


In our processing we comply with the requirements of the privacy law. That means, among other things, that we:


1) Clearly state for what purposes we process personal data. We do this via this privacy statement and our cookie statement.

2) Limit our collection of personal data to only the personal data necessary for legitimate purposes;

3) First ask you for permission to process your personal data in cases where your permission is required;

4) Take appropriate security measures to protect your personal data, and

5) Respect your right to provide your personal data for your inspection, to correct or to remove as required.


We are the team responsible for processing the data. In this privacy statement we explain which personal data we collect/use and for what purpose. Our cookie statement is an integral part of this privacy statement. We recommend that you carefully read these statements. This privacy statement was last modified on July 16, 2018.


Use of personal data

When using our website and purchasing products, you leave certain information with us. That may be personal data. We only keep and use the personal data that is entered by you directly, or the data clearly provided for us to process. We will not use the personal data for other purposes, unless you have given permission in advance.


Personal data is collected by us through various channels. For example, you can order products from our website. When ordering products we will ask you to provide some personal information to us to complete the order. You can also create an account on our website to obtain insight into your orders. With an account you have the possibility to add additional data.


Furthermore, the website offers the possibility to ask questions by means of a contact form, where you are asked to enter information to deal with your question. Finally, we may collect information from you through competitions, newsletter notification, workshops and other actions / activities in which you have participated and left your data.

We process the following data from you. The data is collected in the above manner, from participation in competitions, creating an account and filling in a contact form:


First and last name

Sex (male/female)

E-mail address

Address data

Phone numbers

IP address

Payment details

Purchase history

Online click behaviour


The above data is used for the following purposes:


1) Purchasing products via the website and using the functionalities on the website;

2) Handling your order and informing you about progress;

3) To offer personalized product offerings/content on the website after your permission, based on your interests and your purchase history (both online and offline). We will tell you more about this in the section 'profiling';

4) Sending personalized messages, with your permission, based on (among other things) your interests and your purchase history (both online and offline). We will tell you more about this in the section 'profiling';

5) The processing of possible participation in competitions, workshops, promotions and other matters;

6) Answering questions asked via the website, for example;

improving our services, both online and offline. 


Retention periods

The above data will be kept as long as it is necessary to deliver our service to you- for example, as long as you have not deleted your account. If you have bought something without an online account, the maximum storage period is three years after the last purchase. This depends on the product you have purchased and the corresponding warranty period. Sometimes this maximum storage period will be exceeded, but only if we are obliged to do so under the law.



We can send you e-mails if you have given permission for this. An opt-out option is included for every communication along this route.


Provision to third parties

The information you provide will be passed on to third parties if this is necessary for the execution of the agreement and the delivery of the services / products you have requested. Your address details will be passed on to the shipping services that deliver your order or technical partners who provide services to store your data or maintain our website. If these third parties are outside the European Union, we will ensure that they treat your information according to our rules. Furthermore, we will not give the data you provide to other parties if you have not given permission for this, unless this is necessary in the context of the implementation of the agreement that you conclude with us or if this is legally required or permitted.



Cookies are used on this website. Cookies are small information files that can automatically be stored on or read from your device when you visit a website (including a PC, tablet or smartphone). This is done via the web browser on the device. The information that a cookie obtains about your use of the website can be transferred to secure servers of the working website or that of a third party.


Cookies are used on our website to:

a) Ensure functionalities of the website and to protect the website (technical or functional cookies);

b) Analyze the use of the website and, on that basis, improve the website (analytical cookies);

c) To make it possible to share our website via social media (social media cookies).


Technical or functional cookies

The main purpose of cookies is to save you time and effort. For example, if you customize a web page to suit your personal preferences or if you are navigating in a website, cookies will remember the chosen settings and preferences for future use. When you visit the website again later, the previously entered data can be retrieved by the cookies, so that you can easily use the website as you have previously.


Analytical cookies

In addition, these website cookies are used for tracking statistics, so that we can gain insight into the use of our website and the effectiveness of our campaigns. We use the following analytical cookies:

a) Google Analytics


Advertisement cookies

We also use advertising cookies so that we can improve the online advertising offer for you and we can gain insight into our campaign performance. We use the following advertisement cookies: Google Adwords


Social media cookies

To make it possible for you to share our information on this website via the various social media channels we use the following cookies: 


Switching cookies on and off

You can choose whether or not to accept cookies. With most browsers, cookies are automatically accepted, but usually you can change the settings of your browser so that cookies are not accepted if desired (view your browser help page for exact instructions). If you choose not to accept cookies, you may not be able to make full use of interactive features of this website or other sites you visit.


Delete cookies

Most cookies have a best-before date. This means that they automatically expire after a certain period of time and no longer register data from your site visit. You can also choose to manually delete the cookies before the expiry date has expired. For more information about this, you can consult the manual of your browser.



We can combine your personal data from different sources for profiling. We do this by linking your personal (offline) data to your other data, such as online orders, purchase history and click behaviour. In addition, we can combine this data with data that we have obtained from external parties, if you have given permission to this party or to us. Based on this, we can personalize our product range so that it matches your interests and purchase history or we can carry out a credit check in cases where we feel it necessary. In this way we can communicate better and more accurately with you and we can carry out various analytics. Of course we will continue to guarantee your privacy at all times and you have the right to indicate that you do not want to be subject to our profiling by withdrawing your previously given permission.



We take appropriate security measures to limit abuse of and unauthorized access to your personal data. This way we ensure that only the necessary persons have access to your data, that access to the data is protected and that our security measures are regularly checked. In addition, when using data transfer, we use the so-called SSL security system (Secure Socket Layer) in connection with encryption. 



Third party websites

This statement does not apply to websites of third parties that are connected to our website by means of links. We can not guarantee that these third parties handle your personal data in a reliable or secure manner. We advise you to read the privacy statement of these websites before using these websites.


Changes to this privacy statement

We reserve the right to make changes to this privacy statement and our cookie statement. Changes will be published on this website. It is advisable to consult this statement regularly so that you are aware of these changes.


Access and change your data

If you have provided us with personal data, you can send us a request to view, change or delete this data. You can submit this request via our contact page or via the contact details below. To prevent abuse we can ask you to adequately identify you. When it comes to access to personal data linked to a cookie, you need to send a copy of the cookie in question. You can find it in the settings of your browser. If the information is not correct, you can ask us to change the data or have it removed.


Authority Personal Data

Of course we would be happy to help you if you have complaints about the processing of your personal data. Under the Privacy Act you also have the right to file a complaint with the Dutch Data Protection Authority against these processing of personal data. You can contact the Dutch Data Protection Authority for this.


Contact details

If you have questions about your privacy and our privacy and cookie statement, you can contact us via:


Telephone number 0031 (0)85 401 8298